BHCC Athletics Unveils New Bulldogs Mascot
Tuesday, April 23, 2019
BOSTON, April 23, 2019—After more than a year of research, reflection and evaluation, Bunker Hill Community College (BHCC) has revealed a newly designed bulldog mascot to represent the College’s Athletics program. The new BHCC Athletics Bulldog was revealed at the College Faculty/Staff Forum on March 12, 2019.
The refreshed mascot design features a running bulldog, energetic and with its eyes focused forward, seeking success in a manner congruent with the program's mission and consistent with the uniqueness of BHCC.
The bulldog has long been the mascot of BHCC Athletics. New Director of Athletics Dr. Loreto Jackson, who joined the College in 2017, felt that the mascot needed a refresh to better align with the College’s purpose and values. “The former bulldog had many different renditions,” explained Dr. Jackson. “The designs were not unique to BHCC, and, more importantly, did not embody the philosophy of BHCC."
The College enlisted national brand identity firm Phoenix Design Works to assist with the mascot development. After research and discussion with department stakeholders, Jackson wanted to remove the common ideas of bulldogs—that they are mean-spirited, arrogant, combative or lazy. Instead, the BHCC Bulldog should portray respect, tenacity, a competitive spirit and loyalty. Also important was a gender-neutral mascot, unrestrained by the classic bulldog spiked collar.
Bunker Hill Community College is a member of the National Junior Collegiate Athletic Association (NJCAA), Division III. For more information on BHCC Athletics, please visit bhcc.edu/athletics.
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About Bunker Hill Community College
Celebrating 50 years of excellence, Bunker Hill Community College (BHCC) is Massachusetts' largest community college, annually welcoming a diverse community of around 16,000 students. With campuses in Charlestown and Chelsea, BHCC extends its reach across several locations in Greater Boston. BHCC is celebrated for its diversity, boasting a student body where 65% identify as people of color and more than half are women. The College also embraces a global perspective, with over 600 international students representing 90 countries and conversing in more than 65 languages. Our commitment to diversity is further reflected in BHCC's designation as a Hispanic Serving Institution (HSI) and an Asian American Native American Pacific Islander Serving Institution (AANAPISI).