BHCC Athletics Unveils New Bulldogs Mascot
Tuesday, April 23, 2019
BOSTON, April 23, 2019—After more than a year of research, reflection and evaluation, Bunker Hill Community College (BHCC) has revealed a newly designed bulldog mascot to represent the College’s Athletics program. The new BHCC Athletics Bulldog was revealed at the College Faculty/Staff Forum on March 12, 2019.
The refreshed mascot design features a running bulldog, energetic and with its eyes focused forward, seeking success in a manner congruent with the program's mission and consistent with the uniqueness of BHCC.
The bulldog has long been the mascot of BHCC Athletics. New Director of Athletics Dr. Loreto Jackson, who joined the College in 2017, felt that the mascot needed a refresh to better align with the College’s purpose and values. “The former bulldog had many different renditions,” explained Dr. Jackson. “The designs were not unique to BHCC, and, more importantly, did not embody the philosophy of BHCC."
The College enlisted national brand identity firm Phoenix Design Works to assist with the mascot development. After research and discussion with department stakeholders, Jackson wanted to remove the common ideas of bulldogs—that they are mean-spirited, arrogant, combative or lazy. Instead, the BHCC Bulldog should portray respect, tenacity, a competitive spirit and loyalty. Also important was a gender-neutral mascot, unrestrained by the classic bulldog spiked collar.
Bunker Hill Community College is a member of the National Junior Collegiate Athletic Association (NJCAA), Division III. For more information on BHCC Athletics, please visit bhcc.edu/athletics.
Karen M. Norton, Executive Director of Integrated Marketing and Communications
Bunker Hill Community College, Boston, MA 02129
Phone: (617) 228-2177; Email: email@example.com
Bunker Hill Community College is the largest community college in Massachusetts, enrolling approximately 19,000 students annually. BHCC has two campuses in Charlestown and Chelsea, three satellite locations and a number of instructional centers throughout the Greater Boston area. BHCC is one of the most diverse institutions of higher education in Massachusetts. Sixty-five percent of the students are people of color and more than half of BHCC's students are women. The College also enrolls nearly 1,000 international students who come from 100 countries and speak more than 75 languages.