Integrated Media Design Option

Upon the successful completion of the requirements of this option, graduates will be able to:

• Approach multimedia design as a responsive process of problem identification, ideation, creation and iteration.
• Apply basic skills in video, still images, visual design, typography, web/interactive design, storytelling and social media strategy to produce a portfolio of work that demonstrates their preparedness in industry-standard technical and critical-thinking skills.
• Demonstrate proficiency in software applications for image editing, and layout and content creation.
• Produce content using industry standard procedures for publication of content on electronic devices, websites and print.
• Use social media platforms for social media interaction and public relations and marketing strategy.
• Work within a team.
• Plan and execute projects to meet deadlines and design objectives.
• Practice effective communication and presentation skills necessary to engage in professional practice.
• Engage in creative and analytical discourse in order to communicate concepts to colleagues and clients.
• Produce portfolio content that is suitable for applying to four-year design programs, internships, and entry-level employment.
• Cultivate habits of independent learning and creativity.

The Integrated Media Design program addresses current demands for cross-disciplinary skills in the contemporary job market. Visual designers, interactive designers, social media specialists and many other professions require people to understand various aspects of content creation in video, web, and visual design, and social media strategy. People with a multimedia portfolio find work in advertising agencies, visual design firms, web design companies, publishing companies, game design companies, pre- and post-production houses, public relations firms, colleges, and many kinds of private, public, and non-profit companies.

Examples of occupations that require cross-disciplinary skills are:

• The visual designer who needs to know web content management, social media, video, and motion graphics.
• The promotions manager who needs to know web architecture, video production and editing, social media strategy, and storytelling skills.
• The communications specialist, or journalist, who needs photography, video, sound and social media strategy
• The videographer who needs to know social media, typography and web content management.
• Interactive designer who needs to know animation, storyboarding, and content management.

Further, more concentrated study can lead to jobs such as animator, motion graphic designer, art director, advertising account manager, public relations specialist, communications specialist, journalist, multimedia designer, multimedia production artist, multimedia developer, illustrator, videographer, filmmaker, film video editor, sound designer, 3-D artist, web designer, multimedia coordinator, technical artist, multimedia developer, experience designer, game designer, storyboard artist, interface designer, virtual reality specialist. art director/creative director, web designer, broadcast designer, software application designer, interface designer, information designer, product designer, environmental designer, broadcast design, educator, instructional designer, artist, and special effects designer.